* It is now official that Budweiser will NOT be Junior’s sponsor next year when he moves to the Hendricks team. The speculation that seems most informed is that Pepsi will be Earnhardt’s primary sponsor, both because they will contribute more money than Anheuser - Busch (reportedly in the $25-$30 million range) and because it will allow Earnhardt to be marketed to children in a way he couldn’t as the representative of a brewery. This should drive his fans even more berserk, as not only is he joining Jeff Gordon’s team, he is adopting Gordon’s sponsor (Gordon having driven with a Pepsi scheme a couple times per year).
* With the departure of Dale Jr., DEI has acted with impressive speed to prepare for a future without the sport’s most popular driver. First they merged their engine operation with Richard Childress Racing, to achieve some of the economies of scale available to the largest teams. Now a full-blown merger with Ginn Racing appears imminent. The biggest problem posed by such a merger - a combined total of six teams, versus the NASCAR limit of four per owner - looks like it’s getting resolved very quickly. The team just canned veteran driver Sterling Marlin (who has one of the best accents in the sport; he sounds like a real-life version of Boomhauer from King of the Hill) and appears poised to do the same to Joe Nemechek. While the merger is easily caricatured as two drunks holding each other up, it potentially positions DEI to emerge as a power in NASCAR. The combined entity would boast Martin Truex Jr., who has really come into his own this year, Mark Martin on a part-time basis, Regan Smith who has been a promising rookie under Martin’s tutelage, and Paul Menard unless DEI decides that Kyle Busch’s talent is worth the drama he seems to create.
UPDATE:
Well it is now official that Joe Nemechek has also been let go by Ginn Racing, and interestingly, Joe Gibbs Racing’s Busch driver, Aric Almirola, will move to Ginn and split time with Mark Martin in the 01 car sponsored by the Army. It will be interesting to see how much Almirola’s decision to leave Gibbs was affected by the debacle in Milwaukee (Almirola qualified for the pole, and when scheduled driver Denny Hamlin was late to the track, Almirola started the race and led for most of it before being called in for a pit stop to put Hamlin in the car, despite Almirola’s excellent performance and the fact that the stop cost the car more than a lap on the track).