Busch - stadium before beer

May 9th, 2007 by Cliffy

I was listening to Dan Patrick and Keith Olbermann on ESPN radio Monday afternoon, and they were talking about beer in baseball given the Josh Hancock tragedy.  They talked about a team named the Brewers (but not that they played in Miller Park) - and the fact that the Cardinals play in Busch Stadium.

Olbermann then offered a little history on that, confirmed here:

http://todayinbaseballonline.com/April%204/APRIL_10_19.shtml

According to Olbermann, Auggie Busch then went to his marketing people and told them to come out with a “Busch” beer - to take advantage of all the “free advertising” he’d be getting from the newly-named stadium.  So he ended up getting his way, having the stadium named after a beer of his… he just did it backwards (so that he could do it at all).

2 Responses to “Busch - stadium before beer”

  1. Tank Says:

    Interesting. Has Olbermann tried to pin the blame for Hancock’s death on Karl Rove yet?

  2. Cliffy Says:

    I’m not familiar with Olbermann’s political leanings, but apparently they are inconsistent with your own views… which is fine. He actually made a point that I thought was quite interesting, albeit obvious (yet rarely discussed): Teams are so concerned with providing their players a couple beers after the game since they may be driving home… what about the fans? Um… after *they* have had a couple (or more) beers, how are *they* getting home? Are they *all* taking mass/public transportation? Really?

    Or is it simply a case that if teams lose a few fans, there’s plenty more where they came from… but guys who can throw/hit major league curveballs are far tougher to find (replacements for)?

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